Correct age in the Email Marketing Proposal Template

Aug 6th, 2022
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How to correct age in the Email Marketing Proposal Template

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Hello everyone. Welcome to another Stukent Expert Session. My name is Trevor Erikson, and Im excited to introduce our email marketing expert today, April Mullen. She is the Senior Marketing Strategist at Selligent and as well as an adjunct instructor at the University of Missouri, Saint Louis, teaching an email marketing course. April is going to share her knowledge and experience on how and why email should be an integral part of any organizations plan, and how to optimize our email campaigns for mobile consumption. So, without further ado, lets turn the time over to April. Great. Im April Mullen, and Im going to talk about email marketings longevity in the digital age today. So who am I? I work as a senior marketing strategist at Selligent. Selligent is a cross-channel marketing technology platform with email as its core, but we also do SMS, push notifications, display retargeting, social media, web. So we really believe in the, the cross-channel aspects of marketing with email

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How to create an email marketing plan Step 1: Setting goals and success metrics. Step 2: Doing target audience research. Step 3: Reviewing marketing results from the previous year. Step 4: Creating list segmentation. Step 5: Starting with important business dates and holidays.
Stages of the email marketing funnel Awareness. The first stage in the email marketing funnel is designed to cultivate awareness of your brand. Consideration. A successful email campaign grabs attention with awareness and seals the deal with consideration material. Conversion. Loyalty. Advocacy.
Getting started with email marketing Define your audience. Identify the various demographics of an ideal customer. Set goals. What is the purpose of your email campaign? Choose an email marketing platform. Determine campaign type. Build an email list. Segment your list. Create your email. Test your email.
Key takeaways: Include your buyer persona, needs analysis, objectives, timeline, proposal scope and costs. Ensure your email is professional and easy to read including all information requested by the recipient. Include any required next steps or a call to action requesting a specific action from your audience.
Planning Your Email What is your goal? What do you want your reader to DO after reading your email? Who is your audience? How does your audience read email? When will the email(s) send? How much time will you need? Wash, rinse, repeat
The steps to write an email marketing proposal Key elements to include Understand the audience. Define clear objectives. Choose an email marketing proposal template. Present your strategy. Showcase your content plan. Focus on segmentation and personalization methods. Provide a data analysis and reporting plan.
It should include not only your methods, objectives, and analysis, but also what youre aiming for, why youre aiming for it, and how you will measure success. Tactics are part of any good strategy. These are the methods and techniques youll use to achieve your goal.
Consider the following tips to help ensure that your email campaign is effective. Use a familiar from name. Write a short, benefit focused subject line. Write compelling preheader text. Write simple, compelling body content. Optimize your button. Evade the spam filter.

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