Correct age in the Advertising Contract

Aug 6th, 2022
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How to correct age in the Advertising Contract

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hello my name is Richard I go by Ultra by Rich and this is ultra by Rich meta hats in this session were going to be talking about Facebook age targeting and this is really important because as youre trying to figure out what your demographic is what age range are you most likely to convert the highest amount of leads in you have to start with a very wide range and in doing so you can sometimes burn your budget a lot faster so weve come up with a strategy here at Ultra by Rich and soda spoon of how to Target the right age group at least the majority of them and get some good information out of there to make some good decisions so the first and foremost is lets go through the segments that are available depending on the ad you can Target all the way down to the age of 13. obviously with kid recommendations and ads and Etc kind of getting worse we dont recommend that of course so the earliest you can see available is 18. and we do not recommend starting there we recommend starting at

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Younger consumers are more likely to recall information presented in an advertisement, but are less likely to be persuaded by that information. Conversely, mature consumers are much less likely to recall information in an advertisement, but are more likely to be persuaded by the information.
The way aging is portrayed in the media a disease, a disaster, a decline in value is often dismissive and discriminatory, particularly when it intersects with gender. After all, it has long been a cultural norm that older men are distinguished while older women are diminished in societal value and appeal.
Google Ads: 18+
This was called the Golden Age of Advertising -- a time of big ideas and huge personalities during the 1960s through the late 1980s. Among all the different characters that emerged, the ads at this time had one main purpose: to sell.
The phrase comes from Greek mythology and refers to a time of peace, harmony, stability and prosperity. For Advertising, the Golden Age of the 50s through the 70s meant power and prosperity for agencies and advertisers. This was the age that brought out some of the most revered and famous advertisers.
Based on age-related differences in processing, elderly consumers prefer affective over rational ads and better remember them (Drolet, Williams, and Lau-Gesk 2007;Fung and Carstensen 2003; Williams and Drolet 2005) ; they also comprehend difficult ads less (Estrada, Moliner, and S anchez-Garcia 2010), are more
The ethnographic study of older workers in the digital marketing industry in the United Kingdom found that older workers in digital marketing are subject to ageist stereotypes and assumptions and may experience discrimination in hiring and promotion processes.

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