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Welcome to the first episode of Copy That, a show for copywriters, where we discuss website and landing page copy. This episode focuses on bridging the gap between sales copy and content copy, which are the main jobs for copywriters. We will be looking at websites through the lens of a lead magnet checklist from Digital Marketer. Rod has gathered numerous websites for us to review and improve using this checklist. Let's dive in and learn how to grade, give feedback, and revise landing page copy effectively.
