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hey everyone in this video were going to talk about copywriting 101 now what is copywriting 101 well its a mini lesson series made for beginners to learn great copywriting principles however its great for intermediate and advanced copywriters to go in and be reminded of some of those great principles now before i dive into the copywriting 101 area i want to quickly mention to you why its so important to learn the essentials and really learn copywriting so with that being said it leads me to a question saying why is copywriting so important well copywriting or more precisely well-written copywriting is essential because it drives profitability earns a return on investment and achieves your businesss goals by convincing your target customer that your product offering will solve their need and offer them value i personally like to think about it like this copywriting is persuasion if you were in a room one-on-one with somebody you could persuade them you could talk them into or sell