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SEO copywriting is a challenging craft because you need to create content that's easy for search engines to read and understand. But that exact same content needs to be appealing to human users too. Now, search engines and people that use search engines don't need to be looked at as mutually exclusive. There are ways you can satisfy both while writing in a very natural and organic way. And that's what we'll be talking about in this SEO copywriting tutorial. In fact, I'll actually do the steps with you for a hypothetical example to give you a better idea of what SEO copywriting looks like in action from a workflow standpoint. So to paint a scenario for this tutorial, let's say that our company sells sleep-related products and the topic for the page we'll be creating content on is "how to get better sleep." Alright, so we're going to tackle this copywriting tutorial in three stages. The first stage is all about research. And the steps we take in this stage are going to set us up for r...