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In this tutorial, the focus is on how beer restaurants use tricks to increase sales. Edgar explains the basic structure of ads, mentioning the AIDA method and copywriting. Both methods have attention, interest, desire, and call to action components. Copywriting involves headlines, descriptions, and call to action for better outcomes. The Starbucks app is used as an example, with a headline "Happy Mondays" to attract customers on the less busy day of the week.
