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In this video tutorial, Emily Probst from Modern Machine Shop discusses how to write and submit a press release. A press release can cover various topics such as new products, technologies, events, mergers, and more. It serves as a communication tool to inform the audience about your business activities. It is essential to be concise in your press release to grab the attention of journalists who receive numerous submissions. Sending press releases can lead to great media coverage and turn into bigger stories. Follow these steps to effectively write and submit a press release.