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then you've got your sales page copy here's a shocker this comes really far down in my list on the checklist of your sales copy system but this is going to be the second thing you write [Music] when you're preparing your copy for the first time the first thing you're going to write is the offer the offer itself and that's again that's a whole subject but in like in our copywriting training of course we have nine different kinds of offers you might write people depending on how you want to sell the thing you're selling depending on your pricing and so forth but you start with the offer because that's the only way you know how to write the rest of the copy so start with your offer what do they get what does it do for them how does it help them what's the result they have in the end how much does it cost and once you have that nailed down you can then begin writing the sales copy and then you write the entire sales copy the entire sales letter or sales page