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In this video tutorial, the speaker addresses the topic of press releases and the potential to make money as a press release writer online. They discuss the importance of good press release examples that are effective on major news release networks. With experience running a content writing agency for ten years, they highlight the success of selling over three thousand press releases at $199 each. The key to making press release writing a sellable service was creating internal guidelines for successful press releases and training writers with journalism and communications backgrounds.