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We are living in strange times. This year has been like one giant reset button for businesses around the world. No longer can we rely on outdated marketing funnels, tone deaf copywriting, or one size fits all SOPs for ROI. You gotta pivot and fast. So here are five copywriting and marketing strategies you must do to stay alive and thrive this year. (upbeat music) Whats up guys, its Alex, and today Im addressing a question that Ive received a lot lately. How do we as copywriters, marketers, and business owners, pivot in response to the global pandemic and other tumultuous social and economic events of late? Ah yes, pivot. The business key word of the year that has taken on a rather different meaning. A slight repositioning? No, sir. More like total emergency management. As we all know by now, companies have been forced to either swiftly adapt to these new market shifts or risk going under completely. And for many businesses, going digital has proven to be the ultimate payoff. In