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Alex from HubSpot explains the importance of writing an executive summary in a business plan, as it helps to guide the readers and highlight crucial points. The executive summary should be a brief overview at the beginning of the plan, summarizing critical information about the company overview and upcoming goals. It should be concise yet clear to grab the reader's attention. The goal is to strike a balance between brevity and clarity to ensure that important details are not overlooked. Alex offers tips on how to write an effective executive summary to help guide the reader.
