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Many book marketing packages include a press release for the book launch, but is it actually useful for authors? This video explores the effectiveness of press releases for book marketing and launch. Press releases were popular in the 1990s for grabbing media attention, but are they still relevant today? Julie the Book Broad from Book Launchers, a professional self-publishing team, provides insights on how press releases can help authors grow their brand, build their business, and make money. Keep all rights and royalties with Book Launchers.