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Alex Berman discusses the importance of copywriting and advertising in a world where consumers are constantly bombarded with ads. He highlights that ads need to be interesting and engaging in order to be memorable and successful. Berman credits David Ogilvy as a pioneer in advertising and copywriting, emphasizing the importance of capturing the audience's interest rather than simply pushing a product. Ogilvy, known as the "grand wizard of advertising," is a key figure in the industry and a source of valuable marketing lessons.
