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is the content on your website helping you sell more or is it just driving people away if you need to increase sales on your site without spending a ton of money on ads then a great place to start is by improving your copywriting in fact effective well-researched copy can double or even triple your sales more on that a bit later in this video i'll break down some proven copywriting best practices and by the end of this video you'll have all the know-how to start composing words that compel your customers to spend more time on your website and take action let's get right into it you might be thinking okay this sounds great but what exactly is copywriting simply put copywriting is writing that sells it's a style of writing that persuades someone to take action great copywriting is clear easy to understand and customer focused it addresses your clients deeper needs and it explains how your products and services can make their lives better in other words even though copywriting is written...