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The speaker mentions that people often avoid reading sales letters and emails, highlighting the importance of addressing immediate questions like "how is this unique?" and "what's in it for me?" They share their experience of initially being unfamiliar with copywriting and marketing while working as a research assistant at Agora. After four years, they realized the crucial role of copywriting in driving the business and began learning about it. Eventually, they became a full-time copywriter in 2014, showing growth in their sales figures over time.
