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[Music] i'm alex berman and you're watching selling breakdowns and this time we're talking about the art of copywriting and advertising when was the last time you didn't skip the ad before the youtube video you were watching or when did you actually visit the ad page on a website and bookmark it or take a screenshot not that often right now when all of us consume so much content online we're bombarded with advertisements but not many of them are memorable one reason for it might be that you don't need the product the ad is marketing but another reason probably more important is that the ad isn't interesting enough don't be a bore you cannot bore people into buying your product you can only interest them in buying it the man providing this essential lesson in marketing is the og the grandad the grand wizard of advertising and copywriting the great mr david ogilvy ogilvy is one of the original inspirations behind the show mad men founder of the ogilvy and mother advertising agency peopl...