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your website copy is a lot more important than you realize and it can make or break whether a customer reaches out to you for services or purchases a product now changing around a few words or optimizing headlines can often result in drastic changes in business performance and in fact three quarters of online users pay close attention to the spelling and grammar on a company's website so how do you think your website copy reflects your brand is it generic and boring is it vague or does it bring out specific emotions and gets customers excited to buy your product now don't worry if it sounds like the former i'm showing you how to write effective website copy today but let's step back what is website copywriting now it's the process of writing pages for a business website that helps achieve their goals and hit kpis now these might be organic traffic sales or leads in most cases if not a combination of all these things there are standard practices and pages that must be produced such as...