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when you're studying this copy are you just reading it and you're looking for things that stand out you're like oh I've never seen that before that could work or is there a way that you kind of break copy down yes way that's that's a important point you know because you don't want to just read passably you want to know what's going on guys Jason capital here and I am hanging out with one of the top copy writers on the planet right now his name is a Volvo Albuquerque you probably have no idea who he is unless you were just here at the high status summit and you were one of the hundreds down there roaring he just wrote a book called the 16 gored sales letter and in the last three years I your copy at Agora has sold on like 170 170 million dollars in the last three years I is that a company record I believe so yeah but I can't speak for others because I go as a pretty big company yeah it's pretty good though all right it's pretty good so we're gonna talk about copy at a high levels hopef...