Copy word in the Press Release Email

Aug 6th, 2022
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How to copy word in the Press Release Email

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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How to Write a Press Release Write a compelling headline. Add more context with a subheadline. Convey the news value to the press. Offer a tempting quote. Provide valuable background information on the subject. Summarize the who and the what in a boilerplate. Include contact information. Proofread before publishing.
How to Submit a Press Release Find journalists who might be interested in your press release. Get the journalists contact details. Craft a killer pitch. Make your subject line irresistible. Send your press release pitch (at the right time). Follow-up on your release.
As a general rule of thumb, never attach your press release or media kit/press kit to the email. Instead, include a link within the email text where they can view and download the materials. This is a much easier and more straight-forward than asking them to deal with an attachment.
The first paragraph of your release should be brief and include all of the important information: Who, What, Where, When, and Why. Everything the reader needs to know should be in this paragraph. 7. The rest of the release should include any necessary details.
Start your email with an attention-grabbing subject line. Greet the recipient by their first name (Hi Stacy) and congratulate them on their latest achievement/personal success. Briefly include all the information about the press release in a concise manner. Also, dont forget to add a small CTA at the end of the email.
Support Your Press Release Distribution: How to Pitch Your News to Journalists Include a brief overview of the news in your email to journalists. Offer an exclusive. Dont send attachments: If you include photos or visuals of any kind, send a link. Dont turn it into a sales pitch. Personalize the pitch.
Press releases are published specifically to relate newsworthy information to journalists. Therefore, there is no reason why a well-written press release cant be picked up and published as is. However, media outlets have fired journalists for copying and pasting a press release as an original article.

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