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[Music] hey everyone I am Robin the copy this is Stewie my Sidekicks Vlog and today we are talking about how to write a creative brief hmm now Im going to use the term creative brief but also copywriting brief interchangeably a briefs a briefs of brief at least in this context it is basically a brief is something you give to your creative team to talk about the details of a project and it usually goes to someone like a graphic designer or web designer or a copywriter so creative brief copywriting brief you say tomato I say Tamara is that how that goes so what is a creative brief essentially its a one to two page document that summarizes your project and it includes certain information and Ill get into that in a moment why do you actually want to create a creative brief whats great about it is it makes sure everyones on the same proverbial page everyone in your organization and then any sort of contractor you Outsource to like a graphic designer or a creative writer or a copywrite
