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hey this is attorney elizabeth potts weinstein and today were going to talk about how to trademark an idea when were looking at how to trademark an idea we first have to look at what do we mean by an idea that could be the name of a business the name of a product or service it could be a system that youve come up with it could be a recipe a plan a project some kind of invention there are all kinds of things that you might consider an idea and how you protect them depends upon what kind of idea it is and how far along you are in the process an idea by itself isnt protectable it has to have something else with it so if its an idea thats secret it might be protected under trade secret law if its an idea thats a useful invention it might be protected under patent law if its an idea that is creative it might be protected under copyright law and if its idea thats kind of a branding for something that might be protectable under trademark law so if you want to protect an idea under
