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A copyright, trademark, and business name are three distinct business assets often confused by business owners. A copyright is filed with the US Copyright Office for works of art. A photo, website, book, movie. Copyrights protect works of authorship and establish ownership rights. A trademark is a word, logo, or slogan. Examples include Nike shoes and FedEx shipping. Registering a trademark with the Patent and Trademark Office is an important step. It protects your business brand. A business name is different from a trademark. To incorporate or form an LLC, you register your business name with the state. If your business name is your trademark, incorporate with the state and file a trademark with the USPTO to protect your brand. When starting a business, you must protect your companys intellectual property. Trademarks and copyrights may be your business is most valuable assets. Whether a trademark copyright, corporation or LLC, MyCorporation is here to help!