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welcome to balcody we thought it best to start our interviews with a topic that looks at both law and research im your host abigail and our topic this week is the trademark confusion survey the nexus between research and law trademark confusion surveys bring together both my passions research and law in the world of intellectual property property many companies are now ensuring that their trademarks are not confused with their competitors to speak on this we have mrs kellery fisher campbell shes an attorney and holds a master of laws in intellectual property we also have mr lewin thomas hes the managing director of biocaustics research he holds a master of science in economics and has been in the field of research for over 10 years thank you for joining us in this discussion thank you thanks for having me its its only fitting that that we are the ones here good all right lets just get the ball rolling kelly could you tell us our listeners what exactly is a trademark okay no probl