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Do you know what the single most important part of any copy is? Whether youre writing an ad, a landing page, a sales page or an email, if you can nail this, your copy practically writes itself. Any guesses? Keep watching. Hey guys, its Alex and this week were going to talk about the single most important part of copywriting, the art of crafting the perfect hook. In copywriting and marketing a hook is exactly what it sounds like, a concept or an idea that gets people interested in what you have to say and what you have to offer. So a good hook has the job of reeling in a prospect by getting their attention enough to take the next step. Because lets face it, it doesnt matter if your sales copy is the most interesting, engaging, well-written masterpiece on the planet, if you cant get your prospects attention, does it even matter? We are in the attention and retention business first, which is why using a powerful hook in your headlines, subject lines or at the beginning of a sales
