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so you dont have a social media strategy dont worry by the end of this video you will have one not only that but you will also have a copy of your social media strategy for you to refer back to and youll have this because I have created a free strategy template which you can use to work through your strategy and to refer to it later so head to the link in the description if you want to get your hands on the free strategy template lets get going lets dive into the first step which is all about your goals and objectives this part in my opinion is like the driest part of the Strategic process but its also the most important so I hate that this is what we have to kick off with but we do have to get out of the way because your strategy will not work if you do not set your goals and objectives correctly so for the purpose of this video Im going to treat your goals and your objectives as two different things so your goals are going to be these overarching things that you want to achiev
