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In this tutorial, viewers will learn how to create a social media strategy, with a free strategy template provided for reference. The video emphasizes the importance of setting clear goals and objectives, stating that this foundational step is critical for the success of the strategy. Although this part may seem less engaging, it is essential to understand the distinction between goals, which are broad overarching achievements, and specific objectives. Properly defining these elements is vital, as they guide the overall direction and effectiveness of the social media strategy. For access to the strategy template, a link is available in the video description.
