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A social media policy is an internal document guiding employee interactions on platforms such as Facebook, Instagram, and Twitter. As these platforms grow in their influence for sharing information, companies have greater opportunities to engage potential customers and shape their brand identity. However, the rapid nature of social media also poses risks, as inappropriate posts can damage a company's reputation. This tutorial will explore the essential elements of effective social media policies. Additionally, the presenter, eFORMS, offers a database of various documents and will provide a link to a customizable social media policy at the end of the video. It’s crucial to understand the distinction between social media policies and social media strategies.
