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In this tutorial, the speaker discusses the process of creating effective press releases, a topic they often receive questions about. They acknowledge the challenges brand owners face in prioritizing information concisely. To aid in this, they provide a cheat sheet linked below that offers guidance on crafting attention-grabbing press releases. The speaker recognizes that many individuals may not feel comfortable writing or may lack knowledge about the fundamental rules governing press releases. The session aims to clarify what to include and avoid in press releases, providing tips on best practices for successful execution.
