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In this video tutorial, viewers learn how to effectively conduct PPC audits and create proposals that meet potential customers' expectations. Key points include the importance of a PPC audit in identifying issues within an existing campaign to enhance lead generation. To start, it’s necessary to have access to the prospect's Google or Microsoft Ads manager account by sending an invite. Once access is granted, the audit process involves analyzing current strategies and identifying opportunities for improvement to better serve the client's advertising goals. The video encourages viewers to subscribe for updates on new content.
