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This tutorial on writing and designing business proposals shares insights based on the analysis of over 570,000 proposals sent through the PandaDoc platform. It emphasizes that a successful proposal should consist of nine main components and typically span 6 to 10 pages for smaller deals under $10,000, while larger enterprise deals may require longer formats but should not exceed 50 pages. Key components include a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials, social proof, and a final Call to Action. Adjustments may be necessary based on industry or company size.