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Copywriting, also known as sales copy, is a highly effective method for business growth. It involves writing and arranging words in persuasive and appealing combinations to enhance brand awareness and prompt customer action, such as making a purchase. If you've written any marketing content aiming to convince someone to take action, you've engaged in copywriting and can identify as a copywriter. Examples of copy include social media posts about offers, website sections for sign-ups or downloads, customer emails, business taglines, and sales pages.