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In this video, the concept of inbound marketing is introduced as a strategy to attract customers rather than chasing them. Inbound marketing guides customers on their journey to solve problems by providing valuable content and tailored experiences. It integrates into the buyer's decision-making process, fostering meaningful connections. An example illustrates this concept: on a cold winter night, a customer searching for energy-efficient heating finds a helpful blog post, downloads a free ebook, and eventually purchases a recommended smart thermostat via email. This showcases how inbound marketing creates a seamless journey from information gathering to purchase.