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In this video, Eric Vorniczak shares how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client needs and structuring pricing and timelines to make proposals appealing. By adhering to industry best practices, designers can significantly improve their chances of converting leads into clients. Vorniczak introduces the idea of a proposal template that can help win at least half of job opportunities, aiming to save time and increase success rates in business proposals. He encourages viewers to subscribe for more actionable tips on branding strategy and design.