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In this video, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan to reach target customers via appropriate channels, which should follow product positioning and messaging. Henry outlines three key stages: pre-launch, launch, and post-launch. During the pre-launch stage, the aim is to build awareness and credibility by educating the target market, thereby generating organic followers for beta testing and word-of-mouth promotion. In the launch stage, the focus shifts to driving user adoption through announcements on organic channels, complemented by paid advertising. Finally, in the post-launch stage, the goal is to optimize and scale marketing channels.
