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In this video tutorial, the presenter shares a five-step framework for crafting effective Facebook ads aimed at increasing clicks, generating leads, and capturing attention. To succeed in building brand awareness and attracting customers, the key requirement is traffic. There are three major sources of traffic: 1. Organic traffic, which comes from SEO, word of mouth, and content marketing on social media.2. Referral traffic, generated through affiliate marketing and endorsements by others.3. Paid traffic, where businesses invest in advertising campaigns, such as Facebook ads and banner placements. The tutorial specifically focuses on how to write ads that stand out in the crowded online space.