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In this video tutorial, the presenter explains how to create a web design proposal from scratch, using a template from their successful freelancing business. Viewers are encouraged to download the Word template linked in the description. Key points covered include creating an effective proposal, understanding its contents, and the process of sending and getting it signed. The presenter notes that using an existing template from a client manager can simplify this task. If creating from scratch, essential steps include obtaining a detailed client brief by asking specific questions about the client's business, target market, desired visitor actions, competitive advantages, customer value, and current client acquisition methods.
