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In this video tutorial, the speaker demonstrates how to create a web design proposal from scratch, using a template from their successful freelancing business. Viewers can download the Word template via a provided link. The tutorial focuses on four main areas: crafting an effective proposal, the contents of the proposal, sending it for approval, and securing a signature. The presenter suggests using an existing template for convenience but also outlines steps for creating a proposal from scratch. Essential steps include obtaining a clear client brief by asking specific questions about the client’s business, target market, desired visitor actions, unique selling points, average customer value, and current acquisition methods.
