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A creative brief is a strategic document, typically one to two pages long, used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a creative project. Unlike standard project briefs, it articulates the vision, voice, and target audience of a brand or campaign, crucial for writers, designers, and video teams. While artistic freedom can work for personal projects, corporate assignments demand clarity to avoid misunderstandings, stress, and increased costs. A well-defined creative brief aligns client goals with the creative team's objectives, leading to high-quality work and fewer revisions.