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The video discusses the role of press releases in book marketing, particularly for book launches. It begins by questioning their usefulness for authors seeking media attention. Julie, from Book Launchers, emphasizes that her team assists in writing, publishing, and promoting nonfiction books to help authors impact readers and grow their brands, while retaining all rights and royalties. She notes that press releases were essential in the 1990s for gaining media attention but prompts viewers to consider their current relevance in book marketing. The video aims to provide insights for authors contemplating the effectiveness of press releases today.
