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if you want to design the perfect SAS website you really just need four things number one is animated demos the user needs to know exactly what your software does without thinking and they need to know as quickly as possible so these animated demos should be simplified explainer videos that highlight the main benefit of your software now if you dont currently have these type of animated explainers at the very least you need to have some sort of demo or walkthrough video embedded on your landing page the second thing you need is social proof people dont want to adopt a new software unless its really worth it and seeing tons of other people using your software is going to make them realize that hey if its worth it to these other people it must be worth it to me too and having good social proof on your website can resolve almost any concern that a potential user might have the third thing you need is clear no-brainer pricing pricing should be easy to find on your website and even easi