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hello everyone and welcome to mr simplifiers tutorials in this tutorial were going to look at space analysis or the space matrix now space analysis is a technique used in strategic management and planning and space actually stands for strategic position and action evaluation in a similar way to a swot analysis a space analysis actually helps us identify internal and external factors that affect our business and in this way it helps us understand where we stand today and in what direction we are headed and since the space analysis is a matrix also called the space matrix it is plotted across an x and a y axis okay and what are the x the and the y axis of a space matrix in the space matrix the x axis and the y axis both have one external and one internal factor the x axis has industry attractiveness or i a which is an external factor and competitive advantage c a which is an internal factor okay and the y-axis has financial strength which is an internal factor and environmental stabilit