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five factors to selling ad space and setting prices so I got a great question for one of my YouTube viewers love you guys AEL Abe Studios who wrote in to say great video Evans it seems like every question I search for an answer for one of your videos pops up very cool my question now is if you were developing an art photography magazine how would you go about pricing ad spaces would it be the size of the ad the frequency the creative development or something else go so able a for all of you people out there wanting to certain a magazine here are the five factors you need to look at when youre setting your ad prices and trying to sell them number one is circulation this is going to be the first question everybody asks you how many people read your magazine right if its a a national magazine and youre selling a full page ad that could be a quarter of a million dollars if youre a much smaller magazine that could be $10,000 or $2,000 you got to know how many people are actually reading