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the ultimate sales letter attract new customers boost your sales by Dan s Kennedy Dan Kennedys copywriting advice in the ultimate sales letter has helped me write copy that makes more than 60 million dollars a year dan is my secret weapon Sonia Amoroso copywriting is the art and science of turning words and the profits were going through this book step by step because writing good copy is systematic by doing so we ensure greater odds of having success step 1 what to do before you start writing relax and take a confident posture dan guarantees youll write something that works if you follow the formula have a good offer and you understand your customer writing copy that sells is more about assembling the right parts than it is about creativity step to understand the desires of our customer to persuade someone we need to understand them here are a few of the best questions from the book that Dan uses to understand his customers what keeps them awake at night what are their top three da