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what is an ad copy an ad copy is a piece of content created to get a reaction from the reader its purpose is to grab the users attention by showing the highlights and benefits of a service or product in marketing it is used to increase the conversion rate of a website and its profits it accomplishes this by pointing out for users the key components and features of a product or service in a way they can relate with when writing effective ad copy three main factors should be considered keywords benefit and call to action some of the best tactics for ad copy r mirror the users goal use emotional triggers improve the display urls focus on the benefits and prioritize the best copy want to learn more about sales and marketing go to saleslovesmarketing.com you