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[Music] so next up uh is diane wiredo diane please join me on the stage here so at the end translates and writes personality-packed copy that engages motivates and converts shes fluent in four languages and she also helps global companies nail their message in the uk market uh welcome uh please share your slides when youre speaking and uh the stage is yours thank you thanks everyone can you all hear me okay im going to share my screen now just bear with me a second okay you should be able to see my slides let me know if you can and if the sounds okay and then well get started so today im going to share with you my secret not so secret weapon for writing more persuasive copy now were firstly going to dive into the deep thinking of getting inside your customers head and then im going to show you what i look out for why ill show you how to pull apart that information and how to create a killer persuasive message and along the way ill share some of the tools that i use as well