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sysad make sure your customers are happy the holiday season is approaching so eva the director of sales in large chain stores counts on a lot of profits the bigger is her surprise when she looks at the latest sales results in stationary stores they are consistently high however fewer people order products online she organizes a meeting where she gathers employees from the marketing accounting and hr departments during brainstorming they try to determine what is the reason for such a big drop in sales david from marketing proposes to conduct a survey addressed only to online customers the company has already conducted net promoter score research to investigate customers loyalty david however claims that in this case nps wont be a good choice it is created to test loyalty rather than satisfaction the head of marketing proposes to conduct a completely new research sysad he explains that the study is comprehensive it will allow to measure the level of satisfaction with online shopping an