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In this video tutorial, the speaker demonstrates how to create a web design proposal from scratch using a template that is effective for a six-figure freelancing business. The tutorial focuses on key steps: creating an effective proposal, detailing its contents, sending it to the client, and obtaining a signature. The speaker recommends using an existing proposal template or, for those who prefer to create one from scratch, emphasizes the importance of understanding the client's needs. To gather this understanding, the speaker suggests asking specific questions pertaining to the client's business, target market, desired actions for website visitors, unique selling points, customer value, and current marketing methods.