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In this video, the speaker demonstrates how to create a web design proposal using a template from their successful freelancing business. After downloading the provided Word template, the tutorial covers the essentials of an effective proposal, including its contents and the process of sending it for signatures. The presenter suggests using a client manager's existing proposal template for convenience, but also outlines steps to create one from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. Key questions to ask clients include their business operations, target market, desired visitor actions, unique selling points, and customer value.
