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In this video by Chris Bales from the Sponsorship Collective, he provides training on creating effective sponsorship proposals within their private Facebook group, where free weekly training and templates are available. He emphasizes the importance of the sponsorship proposal, referring to it as a misunderstood yet crucial tool in the sponsorship landscape. Bales will outline the best practices for constructing a proposal and will present three proposal templates to guide viewers in developing compelling pitch decks. He encourages engagement by asking viewers to like the video, subscribe, and enable notifications for future content.