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A social media policy is an internal document that guides employee interactions on platforms like Facebook, Instagram, and Twitter. These platforms offer firms opportunities to engage with potential customers and shape brand identity, but they also pose risks, as inappropriate posts can damage a company's reputation. This video tutorial explores the essential elements of an effective social media policy. The presenter, eFORMS, highlights their vast database of documents and encourages viewers to watch until the end for a customizable social media policy template. Additionally, the video aims to clarify the distinction between social media policies and social media strategies.
