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In this video tutorial, Mel introduces key strategies for creating an effective social media portfolio to attract clients, whether you're a beginner or experienced social media manager. She emphasizes the importance of a compelling social media proposal and provides a free template for customizing proposals. Mel, who runs a successful social media agency, guides viewers through the necessary elements to include in their portfolio to enhance client conversion rates. Before starting the customization process, she clarifies that the proposal should be sent after conducting a discovery call with potential clients.